Looking back as we step forward!
We go happily into 2022, with big dreams and bigger hopes.
What was just an idea in the beginning of 2021, began with a team of just two people; two people who believed hard; who made the Universe listen to them. In few weeks, Mind and Mom became real, when our app was launched in March 2021.
What started as a beta version with 5k users in the pandemic, now has 61K+ expecting moms in the family, for mindful pregnancy. We love our product; and so do the moms who use it actively today. They gave 4.5M screen view altogether, and that’s our favorite number now.
Some of the most loved features are,
Not claiming to do the impossible, but by providing moms with the right content to help them be aware of every step of their pregnancy, we help them have a mindful one!We now know that pregnancy brain is real! Umpteen moms have used our water and pill reminders, and we are glad they did. We know our moms had a mindful journey with the number of them using our workout, affirmations and meditation videos.
Who wouldn’t want to bond with their little one right from conception? Our baby feature and baby says messages are most loved by all mummas.
It’s overwhelming that we are able to impact so many parents-to-be. And, every time the moms include us in their journey, until the very end and have a safe pregnancy, it’s surreal!
On conducting user interviews and surveys, we found rather upsetting data as well. It is unfortunate that nearly 1k moms had a pregnancy loss; and many more suffering in silence who don’t report. Not the number we wanted to see! We empathize with the bereaved parents and created the healing center for them. Hope that they move on, surely and soon!
Taking one step at a time, in the later part of the year, we began our new venture by entering into marketplace. The Mind and Mom Shop is still in an infant stage and is soon to go big in 2022 with mindful products catering to women needs from menarche to menopause. Ooh, it already has a strong social media presence in instagram with more than 18k followers!
Since our Mission was to make mindful pregnancy accessible to all, we launched the Mind & Mom Childbirth Workshop at affordable cost to all those moms who found childbirth classes expensive. They gained insights, and grew stronger as a community with these boutique workshops.
But of all the things we have and the numbers we have reached, the true asset of Mind and Mom would be it’s strong team; full of determination, passion and resilience. And under the right leadership, we are heading in the right direction and are unstoppable!
We came here; started slow; gained pace and at the end of 2021, we were awarded the best fem-tech company in Tamil Nadu by the honorable CM, Mr. M. K. Stalin, which we consider our best achievement yet.
That’s our boss lady Padmini Janaki, Founder and CEO of Mind and Mom, receiving the award from CM Sir.
With the same josh, Mind and Mom is gonna make 2022 our year! So any guesses what’s our big plan for the new year? Did you say ‘Infertility’? Shh…There’s still time. Until then, ‘Happy New year people!’
